{"id":57492,"date":"2026-02-06T21:05:59","date_gmt":"2026-02-06T19:05:59","guid":{"rendered":"https:\/\/rukanordic.com\/ruka-nordicin-jarjestelymalli-uudistuu-uusi-sopimus-vahvistaa-juhlavuoden-valmisteluja\/"},"modified":"2026-10-20T12:05:15","modified_gmt":"2026-10-20T09:05:15","slug":"ruka-nordic-organisational-model-renewed","status":"publish","type":"post","link":"https:\/\/rukanordic.com\/en\/ruka-nordic-organisational-model-renewed\/","title":{"rendered":"Ruka Nordic\u2019s organisational model is renewed \u2013 new agreement strengthens preparations for the anniversary year"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”152018″]Press release 6 February 2026<\/em><\/p>\n

Ruka Nordic\u2019s organisational model is renewed \u2013 new agreement strengthens preparations for the anniversary year<\/strong><\/p>\n

The organising parties of Ruka Nordic, the FIS World Cup event in Nordic skiing \u2013 the Finnish Ski Association, Kuusamon Er\u00e4-Veikot and Ruka Nordic Oy \u2013 have agreed on a new cooperation model. The updated agreement clarifies areas of responsibility and allows the parties to focus on the 25th anniversary event to be held in November 2026.<\/strong><\/p>\n

Under the new operating model, Ruka Nordic Oy, the event company owned by the Finnish Ski Association, takes overall responsibility for organising the event. Kuusamon Er\u00e4-Veikot (KEV) will in future be responsible, as a purchased service, primarily for producing the conditions, such as storing snow and preparing the competition venues, including the tracks and the jumping hill. The change clarifies the club\u2019s role and allows it to focus on its core activities. The City of Kuusamo continues to play a key role as the owner of the venues and as an enabler of the event, and the volunteers remain the guarantors of the seamless running of the competitions.<\/p>\n

\u2013 It is excellent that the operating model has been agreed so well in advance. This gives us complete peace to prepare an even better and more impactful event. We will continue our stakeholder discussions to strengthen regional cooperation and will soon invite local operators to the same table, says the Chair of the Finnish Ski Association and Ruka Nordic Oy,\u00a0Sirpa Korkatti<\/strong>.<\/p>\n

\u2013\u00a0On behalf of Kuusamon Er\u00e4-Veikot, I am very pleased with the solution we have reached, which fulfils the shared goal of all three parties to simplify the organisation of the World Cup competitions. Our club has a very high level of expertise in making and storing snow for the autumn competitions. We also have strong experience in building the competition venues. With this solution, we can focus fully on delivering these areas. The agreement previously made with the City of Kuusamo strongly supports this goal. Cooperation with the City of Kuusamo is of paramount importance. Our club is also ready to deliver other parts of the competition organisation in good cooperation with Ruka Nordic Oy. This is a good basis to continue from, says the Chair of Kuusamon Er\u00e4-Veikot,\u00a0Matti Heikkil\u00e4<\/strong>.<\/p>\n

Looking towards growth and a broader event concept<\/strong><\/p>\n

Ruka Nordic is on a strong upward trend. The autumn 2025 event broke attendance records with almost 30,000 visitors, and the event\u2019s regional economic impact rose to 4.5 million euros. Particularly gratifying was the high level of spectator satisfaction (NPS 65).<\/p>\n

The event company\u2019s CEO and Secretary General continues to be\u00a0Harri Keskiaho<\/strong>. The organisation has been strengthened by appointing\u00a0Marko Hiltunen<\/strong>\u00a0as the event\u2019s Commercial Director. Hiltunen will focus in particular on sales and developing partnerships. The aim is to build a broad event concept which, as in autumn 2025, also includes a round of the Finnish Cup in skiing and possibly other events in the future.<\/p>\n

\u2013 Last year\u2019s records and the feedback we received from spectators show that we have done the right things in developing our services. I am really pleased that we have reached a solution based on utilising the strengths of both Ruka Nordic Oy and Kuusamon Er\u00e4-Veikot and on a clear division of responsibilities. The new model builds confidence in the long-term development of the event and provides a good foundation for building a growing and even more impactful Ruka Nordic. The eyes of the sports world are now turning towards the Olympics, but winter will continue to start at Ruka, says a delighted Harri Keskiaho.<\/p>\n

Ruka Nordic is increasingly seen as a joint effort of the whole region. The close stakeholder cooperation started last autumn will be continued and deepened so that the World Cup weekend and the event concept built around it continue to develop into an impactful whole that supports the vitality of the region.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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